The Indubitable was founded by Brad Lanphear in May 2020. During the Great Quarantine of 2020, Brad was furloughed from work and left with an abundance of time on his hands. After working in the fashion industry in New York City for nearly a decade, it felt like the perfect opportunity to build something of his own. He decided to dust off an old Tumblr with a silly name and turn it into a proper website. When he discovered that The Indubitable domain was up for grabs (to no one’s surprise) he decided to stick with the title. The Indubitable became a spot for Brad to vent and muse about art and style topics that he cared about.