New Favorite Brand: Kardo

My favorite pattern is this block print floral on the right

Kardo is committed to preserving textile and garment production techniques that have existed in India for thousands of years. Many designs, patterns, fabrics, and colors that have existed in American and European society for generations were adapted from Asian cultures during the colonial period. India in particular, had a profound impact on English fashion during the eighteenth and nineteenth centuries which then spread to the rest of Europe and the Americas. This proliferation eventually resulted in twenty-first century globalization of the garment industry that has threatened to smother India’s traditional production methods out of existence. Kardo is setting the example for how these traditional methods are more humane and produce a far superior product to their contemporary counterparts.

Check out their Instagram for more info

Above all else, Kardo produces beautiful clothing at very approachable prices. While the brand trades mostly in menswear markets, most of their garments are definitely unisex. All the fabrics they source are richly colored and many feature ornate patterns. The silhouettes they’ve chosen are in line with contemporary fashion. Their ONExONE production methods ensures long term durability. Best of all, their price scale is comparable to most start-up and heritage brands and far below high fashion brands with most shorts and shirts in the $150 range, and most jackets and denim in the $200 range.

The back half of 2020 hit the human race pretty hard. Fatal flaws have been brought to light in many of the systems we created to assemble our modern society. The only good that can come from the devastation we’ve survived so far is to learn from our mistakes and rebuild our systems with wisdom instead of greed. When it comes to rebuilding the global garment industry, Kardo has provided a wise path to follow… plus you’ll look damn good doing it.